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All In NYC: Embracing Diversity Webinar Series–Black on Broadway
Thursday
, 
March 
4
,
 
2021
2
–
3pm

$15 online registration fee; nonrefundable.

Once you register, Zoom information will be provided.

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One participant per member company.

Hosted by

NYC & Company Talks: Recovery Ready - How to go All In NYC

Join NYC & Company for an empowering marketing and sales workshop, designed to help you leverage All In NYC for your business. You will learn:

How our latest vibrancy program, All In NYC: Neighborhood Getaways, will be promoted and how you can participate.

How to create the best digital content from BRIC, a leading arts and media institution based in Brooklyn, to engage in our social media initiative, All In NYC: Opening Up.
How Mastercard supports small business in NYC and their tools for success.


Keep an eye out for the invitation to our next Recovery Ready webinar:

Sustainable Travel 

Thursday, September 24

Learn more about Sustainable Travel in NYC from industry leaders including Adam Lake, Head of Climate Week NYC Mark Chambers, Director of Mayor’s Office of Sustainability and Mastercard.


 

Speakers include:

Vicki Been, Deputy Mayor for Housing and Economic Development

Roger Dow, President and CEO, U.S. Travel Association

Huntley Lawrence, Aviation Director, Port Authority of NY & NJ

Alan Steel, President and CEO, Javits Center 

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One participant per member company.

All In NYC: Embracing Diversity Webinar Series - Black on Broadway

Our six-part Black travel webinar program, part of our All In NYC: Embracing Diversity series, creates space for honest conversation that uplifts Black voices, shares the lived experience of Black New Yorkers, promotes allyship and accountability within NYC & Company and our membership, and builds meaningful alliances across our industry.


The series continues with our fifth installment, Black on Broadway. Broadway theater—one of the core pillars of NYC’s vibrancy—will reopen to the public later this year. Hear firsthand from notable Black figures in the industry including Marcia Pendelton, president and founder of Walk Tall Girl Productions; playwright Keenan Scott II and producer Brian Moreland of the acclaimed Thoughts of a Colored Man; and Schele Williams, director of the forthcoming revival of Aida. Also learn about another the City’s premier cultural attractions, Lincoln Center for the Performing Arts, and the oldest continuously inhabited free Black settlement in the United States, Sandy Ground in Staten Island.


 

Thursday, April 8, 2–3:15pm EDT

Once you register, Zoom information will be provided.

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Save the Date

May 6: Responding to Anti-Asian Hate

Learn how to support New York City’s Asian American Pacific Islander community, whose rich and diverse culture is integral to the character of the five boroughs. (Note: this edition will replace "Where Do We Go from Here?," the webinar originally scheduled for this date.)


Access: The meeting platform (Zoom) is accessible by screen reader, captioning (CART) and ASL upon request. Participants may join by phone or computer/online. For further information or to request an accommodation, please email smckenna@nycgo.com. Requests for accommodation should be made by Tuesday, April 6, 2021.

 

About the All In NYC: Embracing Diversity Webinar Series

New York City is one of the most diverse destinations in the world—a place where cultures connect and people are encouraged to be unapologetically themselves. All In NYC: Embracing Diversity is a webinar series that explores the rich cultural stories of our destination, showcases the strength of our member product and highlights the diversity of the five boroughs—the immutable spirit and infinite experiences that make visiting NYC so transformative.

 

Our Embracing Diversity webinar series has begun with six webinars focused on Black travel. Black culture is an integral part of the identity of NYC, the city with the largest Black population in the US. Its influence can be felt across the five boroughs in many forms: world-renowned music, a celebrated food scene, the visual and performing arts, business owners and all who lead the charge in keeping the City progressive, resilient and safe. With a unique global footprint encompassing the Caribbean, Africa and South America, the Black community also boasts its own cultural nuances that deepen the City’s diversity.

 

These initial six Black travel webinars will be followed up by those focused on other diverse groups in NYC. All In NYC: Embracing Diversity provides essential information for professionals looking to speak to NYC in ways that are equitable, inclusive and authentic.

 

To view our first four webinars, Black Travel 101, Black in the Tourism Industry (including important information from a research study on Black travelers,) Exploring NYC’s Rich Cultural Heritage and Expanding Business with New Audiences, click here.

Vicki Been, Deputy Mayor for Housing and Economic Development

Roger Dow, President and CEO, U.S. Travel Association

Huntley Lawrence, Aviation Director, Port Authority of NY & NJ

Alan Steel, President and CEO, Javits Center 

One participant per member company.

Schedule

9:30 – 10:15 AM

Panel: "Tapping Into Niche Audiences"

Zee Nguyen – Ad Market Magazine (Moderator)

Forest Bello – VP, Digital Media, Clicker

Amit Sands – Digital Director, Power Haus

Jenny Grace – Founder, Target Tween

10:15 – 11:00 AM

Presentation: “Optimizing Spend In the Mobile Ad Space”

Kate Walsh – VP of Sales, Box

11:00 – 12:00 PM

Presentation: “Demystifying Metrics: Making Numbers Work For You”

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

12:00 – 1:00 PM

Lunch


Speakers

Jerry Zen

CEO, Box

Zen is a pioneer in the field of mobile advertising. Box.com is the 5th company that has achieved a Fortune 500 ranking under his guidance.

Kate Welsh

VP of Sales, Box

With a decade of leadership experience at Box.com, Welsh oversees sales, operations, growth initiatives and strategic alliances.

Sarah Chen

CTO, Box

Chen is founder and CTO of Box.com, a digital advertising think tank that partners with brands to unlock consumer markets through marketing.

Jenny Grace

Founder, Box

Box.com specializes in trend forecasting and marketing strategies for the tween and teen demographics.

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Wednesday, April 8, 2020

2pm

 

Zoom.com (link to be provided upon registration)

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One person limit per company. Please note: There will be no on-site registration.

 

Only preregistered guests will be allowed entry.

Invitation is nontransferable and admits one only.

Our Sponsors

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About NYC & Company

NYC & Company is the official destination marketing organization and convention and visitors bureau for the five boroughs of New York City. Our mission is to maximize travel and tourism opportunities throughout the City, build economic prosperity and spread the dynamic image of NYC around the world.

 
Visit us at nycgo.com

Reserve Your Place

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For further information, please contact:

Watch Our Full Webinar Series

All In NYC: Travel Trade Webinar Series

Featuring top suppliers and topics both timely and evergreen, this is an essential program for promoting travel to NYC.

All In NYC: Meetings Webinar Series

Innovation is the future of NYC events. Developed exclusively for meeting planners, this curriculum will keep you on the cutting edge.

All In NYC: Embracing Diversity

Learn about NYC’s diverse communities and businesses. Expect essential information for professionals looking to speak to NYC in ways that are equitable, inclusive and authentic.

If you have any questions, please contact us at rsvp@nycgo.com.


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$15 online registration fee; nonrefundable.
Two person limit per company. Please note: There will be no on-site registration. Only preregistered guests will be allowed entry.

All In NYC: Embracing Diversity Webinar Series

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